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Viewing all entries tagged with 'tourism new zealand'
Luring US Active Considerers
Tourism New Zealand and Air New Zealand have launched their latest joint venture campaign in the United States with a US$848 airfare from LAX luring Active Considerers to visit New Zealand.
Launched to leverage the heightened interest in booking a holiday following the Christmas break, along with compelling pricing from the national airline, the online campaign sends interested readers directly to Air New Zealand’s ‘Fantastic New Zealand’ campaign page which features New Zealand imagery and a link to newzealand.com for more information about the destination.
133,200 rugby fans visited
The OCT11 international visitor arrival stats have revealed a 16.8% hike in numbers over those recorded for OCT10.
The total number of visitors arriving for the Rugby World Cup 2011 is confirmed at 133,200 against a forecast of 95,000 for the JUL-OCT period. Statistics New Zealand says 53,200 fans arrived in OCT, adding to 80,000 who arrived between July and September.
Stories Beat Stuff
Tourism New Zealand has launched a marketing initiative called Stories Beat Stuff. It challenges the influential youth market to give up their stuff for the chance to win one of six New Zealand experiences of a lifetime. Asking the question, ‘what would you trade for the story of a lifetime?’, the initiative is based on the idea that amazing life experiences surpass material possessions for young people.
Read the full postVisitors rate NZ 8.9 out of 10
Visitors to New Zealand rate their holiday experience 8.9 out of 10 in terms of satisfaction, according to the latest annual Visitor Experience Monitor (VEM) statistics. The VEM covers the period JUL10-JUN11. Around 4,500 international
visitors that primarily came to New Zealand for a holiday or to visit friends and relatives were surveyed for their satisfaction levels.
Auckland campaign targets Australians
Auckland features in a $1.2 million, 100% Pure You marketing campaign launched yesterday by Tourism New Zealand and
ATEED. The Auckland RTO’s Manager Tourism Jason Hill says the six-week campaign aims to drive an increase in holiday visitors and encourage people to stay longer and do more in the Auckland region.
Tourism New Zealand, Jetstar deal to lure more visitors
New Zealand is set to benefit from a $9 million, three-year deal between Tourism New Zealand and Jetstar that will see the pair jointly promoting this country in Australia, Singapore, Japan and across the Asia region. They will each spend $1.5 million per year to a range of joint brand, promotional and tactical campaigns; consumer events; and print, online,
TV and social media activities. Activity will refer travellers to Jetstar.com to book fares and packages. Jetstar will increase
New Zealand destination content on its website to support the partnership.
New Zealand set for major profile boost in North America
New Zealand’s profile as a visitor destination is set for a big boost in North America, with the arrival in Wellington this week of around 450 North American travel writers, PR professionals and associates, members of the Society of American Travel Writers (SATW), to New Zealand for their annual convention. Tourism New Zealand’s chief executive
Kevin Bowler said the arrival of the travel writers was very welcome.
